AVO Magazine, who?


Online Magazine?

AVO Magazine is more than just a normal online magazine about Japanese music and culture. In addition to informing the reader about the various Japan-related events, AVO supports various Japan-related events in Europe and does the organisation thereof. In the past, we have been able to organise various concerts and festivals (AVO J-Rock festival in 2013 and AVO J-Music Festival in 2018) in which various Japanese (indie) musicians were allowed to enter the stage to introduce themselves under the denominator AVO Magazine presents.

In the last few years, AVO has worked together with artists such as HITT, Lucie,Too, Ryo Fujimura, Loverin Tamburin, BACK-ON, REMNANT, Haruka, X Made Alcoholic Santaclaus, GanglioN, ZWEI, Satsuki, ADAMS, Chii Sakurabi, LOKA, KAMIJO, heidi., Kaya, Calmando Qual, OROCHI, Esprit D’Air, but also (tour)organisations like HIGHFeeL, REALive, KanzeN Music, B7KLAN, RIOT ROCK, Le Guess Who?, Miyako Studio, various conventions in The Netherlands like Abunai!, AnimeCon and TomoCon and much more.

Haru Nemuri @ V11, Rotterdam | Photography: Francisca Hagen
Haru Nemuri @ V11, Rotterdam | Photography: Francisca Hagen

Since 2017 AVO Magazine publishes in Dutch and English. A translation team is working on translating older articles – mainly interviews, reviews and reports – into English.

Internationally active

We are based in The Netherlands, but operating internationally. Maintaining good contacts with conventions in the Netherlands and outside, tour organisations, labels, musicians, cosplayers, and other creative people in connection with Japan, our main focus. These connections allow AVO to share a lot of Japan-related news, interesting interviews with for example Japanese musicians and artists, reviews and reports of Japan-related events from conventions to concerts for the readers of AVO Magazine. We are very known for our promotion of lesser-known Japanese artists, which has always been important for AVO Magazine as well as artists who got their breakthrough, in order to continue to broaden the horizons of our readers.

To maintain the presence of the name AVO Magazine in the music world, it is necessary to grow and look for serious candidates who want to work for us and proudly publish articles on this webzine. Writing for AVO Magazine gives you experience in writing creatively and looking for information and promotion. You will be welcomed in a team of enthusiastic writers and photographers who inspire each other!

Did you know that it all started with AVO Forum on the 16th of May 2003? In 2013, AVO Forum celebrated its 10th anniversary with a music festival in Utrecht, called AVO J-Rock Festival! Five years later on 15 September 2019, another festival was organised under the name AVO J-Music Festival at an open-air theatre in The Hague.

Concerts and festivals by AVO Magazine

Under the denominator, AVO Magazine presents, various concerts and festivals are organised specifically for Japanese musicians who want to introduce themselves in the Netherlands through performances, autograph sessions, photoshoots and more.

AVO Magazine offers different services in the Netherlands and is in connection with different venues and Japan related events to make concerts possible. It is also possible to give advice to set up successful events. We work together with several partners, but also directly with artists. Want to know which concerts and festivals are organised by AVO Magazine? Click here.


We accept press releases, interview requests, promotional materials for Japan-related events and appearances. Contact the person in charge of AVO Magazine, Francisca Hagen, through hello@avo-magazine.com.

AVO Magazine’s motor is Francisca Hagen who founded AVO in 2003 and has been the face of AVO ever since. But AVO Magazine also has a few Dutch, Belgian, English, American and even Japanese guest writers who like to write when they have a story for the online magazine, photographers and translators, and yearlong a partnership with Miyako Studio.

Social Media

Twitter: https://twitter.com/avo_magazine
Facebook: http://www.facebook.com/AVOMagazine
Instagram: http://instagram.com/avomagazine
Discord: https://discord.gg/eDBnZxA

AVO Magazine worked together with:

Miyako Studio (Photography & Videography) HIGHFeeL (Tour organisation and label) Le Guess Who? - boundary-crossing music & culture festival Fan Base Project - logo

Heroes Made in Asia Gorinchem 2021 - AVO Magazine was a partner of this event.

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