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Home Reviews Music Reviews

MV Review: Who the Bitch – Letter

Francisca Hagen by Francisca Hagen
15 August 2019
in Music Reviews, Reviews
Reading Time: 1 min read
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ehi and Nao from rock band Who the Bitch have been active since their return two and a half years ago. Soon it is time to celebrate the 15th anniversary of the band.

But currently, they are preparing for their upcoming release, next month. The rock band published a music video to promote their fifth mini-album. Letter is the title of their release, but also one of the songs who understandably received a music video. In the video, the two rock girls get the support by Mizue (ex-TsuShiMaMiRe) who have been the support drummer for Who the Bitch for a while.

The music video is full of magic, where all ladies show off their magical skills while wearing the same black and white clothing with intriguing cloaks and sunglasses. While Letter is filled with a catchy refrain and guitar riffs strengthened by the very present drums and bass lines, the music video is silly and well put together. Maybe for this video, it isn’t Who the Bitch who we have been watching, but Who the Witch! Letter is a perfect song to sing along with, perfectly suitable during live shows. Talking about that, isn’t it time to welcome them back to Europe?

The mini-album Letter will be released on 25th of September by SWOON records/PCI MUSIC and contains 7 tracks. It is possible to pre-order it on CD Japan.

Rating: 80/100

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Francisca Hagen

Francisca Hagen

Never satisfied, always exploring. Started with AVO in 2003. Now active as a writer, reporter, reviewer, promoter, photographer, interviewer and presenter. Can be found regularly at conventions and concerts in the Netherlands and sometimes elsewhere in Europe or even in Japan. Big passion for Japan and music, can be made happy with coffee. (click on Soundcloud logo)

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AVO Magazine is more than just an online magazine about Japanese music and culture. In addition to covering Japan-related events in Europe, AVO Magazine also supports and organises them. Under the banner AVO Magazine presents, several concerts and festivals have been held, including AVO J-Rock Festival (2013) and AVO J-Music Festival (2018), featuring performances by Japanese (indie) musicians. More information about AVO Magazine can be found here.

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Online magazine since 2012 and based in the Netherlands. AVO Magazine is a Japan-related entertainment website with information about events in especially in Europe. There is a big focus on Japanese music. Other contents we publish are reports, reviews, informative articles, and interviews. AVO Forum, founded on May 16, 2003, served as the foundation for AVO Magazine.

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