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Home News AVO Magazine

Editor’s Letter: On the corner of Kabukicho

Francisca/Seraphinne by Francisca/Seraphinne
19 December 2018
in AVO Magazine
Reading Time: 2 mins read
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Entry of Kabukicho (Shinjuku) - November 2018 | Photography: Francisca Hagen

Entry of Kabukicho (Shinjuku) - November 2018 | Photography: Francisca Hagen

It is time for a cup. Because I walk by the Doutor, less favourite with me than the Veloce, I decide to take a hot Uji Matcha Latte. The Doutor I am now in is on the corner of the entrance to Kabukicho, the entertainment corner and red light district of Shinjuku. My choice to sit at the window to see what happened at the ‘gate’ might not be surprising. But actually, that is actually for a very simple reason.

It is evening and the streets are illuminated by all kinds of (flashing) LED lights and sign lighting. Because the start of Kabukicho is indicated with a so-called gate, this means it is a photography point for many tourists from in and outside Japan. Every 20 seconds people, young and old, walk into the street to take pictures of all the illuminated signs or put them right in the middle of the street, while dozens of people pass them by. Kabukicho never seems to sleep.

On the other side of the ‘gate’ of Kabukicho you have the LABI, a department store with large LED screens of Yunika Vision. Here, mainly musical promotion is done by showing the acts that currently matter in Japan, also that one KPOP group that has been in the news a lot lately. Because the promotional videos often take minutes, sometimes a bit longer, it often causes clogging up on the sidewalk. But looking out from the ‘gate’ of Kabukicho to the LED screens is perhaps not bad at all. There are no cars allowed to enter (during the day?) And so the pedestrian is free to go and stand. Although it might sound better to stand at the exit of Seibu-Shinjuku station and shopping mall PePe, as there is much more room to look out for Yunika Vision.

For those thirty minutes that I sit here, I have seen so many different people pass by, it makes me curious where they exactly go in Kabukicho. Or do they just make an evening walk? All in all, Kabukicho continues to attract many people day in and day out.

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Francisca/Seraphinne

Francisca/Seraphinne

Never satisfied, always exploring. Started with AVO in 2003. Now active as a writer, reporter, reviewer, promoter, photographer, interviewer and presenter. Can be found regularly at conventions and concerts in the Netherlands and sometimes elsewhere in Europe or even in Japan. Big passion for Japan and music, can be made happy with coffee. (click on Soundcloud logo)

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AVO Magazine is more than just an online magazine about Japanese music and culture. In addition to covering Japan-related events in Europe, AVO Magazine also supports and organises them. Under the banner AVO Magazine presents, several concerts and festivals have been held, including AVO J-Rock Festival (2013) and AVO J-Music Festival (2018), featuring performances by Japanese (indie) musicians. More information about AVO Magazine can be found here.

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Online magazine since 2012 and based in the Netherlands. AVO Magazine is a Japan-related entertainment website with information about events in especially in Europe. There is a big focus on Japanese music. Other contents we publish are reports, reviews, informative articles, and interviews. AVO Forum, founded on May 16, 2003, served as the foundation for AVO Magazine.

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