Three different Japanese artists, Hitsujibungaku, Kyary Pamyu Pamyu, and Otoboke Beaver, will come together in one evening to celebrate the diversity and creativity of Japanese music at the first European edition of the Japanese music showcase Matsuri. The event, officially titled Matsuri ’26: Japanese Music Experience LONDON, will take place on Monday 14 December at Outernet Live in London.
Organised by Music Way Project, a collaborative initiative between CEIPA (Culture and Entertainment Industry Promotion Association), also the organiser of Music Awards Japan, and the Toyota Group, the project aims to promote Japanese music culture worldwide. Matsuri was first held in Los Angeles in 2025, featuring performances by Ado Atarashii Gakko! and Yoasobi. Now that London has been confirmed as the venue for the second edition, a third edition is also planned for 2027, to be held in Bangkok, featuring AiNA THE END, milet, LiSA and special guests SU-METAL (from BABYMETAL) and the Thai band POTATO.
The three Japanese acts for the London edition are no strangers to European audiences, having toured the continent before. Alternative rock band Hitsujibungaku toured Europe for the first time in 2025 following their successful European live debut at HYPER JAPAN in London. Harajuku pop icon Kyary Pamyu Pamyu has played numerous European shows over the years as part of her world tours, and the four ladies of the punk rock band Otoboke Beaver have performed most frequently in Europe, with the United Kingdom now essentially their second home base.
Tickets are available via Live Nation and are now on sale.
