• Submissions
  • Support Us
  • nl Nederlands
  • en English
AVO Magazine - One click closer to Japan
  • AVO Magazine
    • AVO Magazine, who?
    • About us (日本語)
    • AVO Magazine presents
    • AVO Magazine Podcast
    • Join AVO Magazine’s Discord Server
    • Support AVO Magazine
  • Staff picks
  • Music News
    • Japanese Music News
      • Concerts and festival news
      • Musical Snack
    • Curtain-raiser
    • Weekly MV Roundup
      • About: 7 New Music Videos You Need To Check Out
  • Japan-related Events
  • Interviews
  • Reviews
  • Reports
  • Colophon
  • Contact
    • Submissions
    • Join the AVO Magazine team
No Result
View All Result
AVO Magazine - One click closer to Japan
No Result
View All Result
Home Reviews Product Reviews

Product Review: Morinaga – 15 Kinds of Hi-Chew

Strawberry, Strawberry Puree, Green Apple, Green Apple Puree, Grape, Grape Puree, Momotaro Green Grape, Ougon Peach, Sour Lemon “Suppai-Chew”, Hokkaido Yubari Melon, Okinawa Mango, Orange, White Soda, Cola & Hi-Chew Mini’s

Yuki by Yuki
8 January 2021
in Product Reviews, Reviews
Reading Time: 3 mins read
A A
0
Product Review: Morinaga – 15 Kinds of Hi-Chew

Photographs by MuchMunchies

These famous Japanese candies by Morinaga are widely available in many flavours. Hi-Chew are popular not only in Japan, but also in a lot of other countries. They can easily be purchased online. Fruity flavours and chewiness are the main components of these candies, although there are also some more artificial flavours such as cola and soda available. Though their shapes and colours are different these are not unlike Fruittella in chewiness.

The bigger packages contain 12 pieces of candy and the smaller ones contain 7 pieces of candy. Both the smaller and bigger packages are around €2,- a piece. Each candy is individually wrapped. The wrappers have several kinds of cute prints on them.

 

‘Tsubu Tsubu’ Strawberry

As expected there was a strawberry flavour present in these candies, but it did miss the slight sour flavour of a strawberry. It was sweet, but not too sweet.

Strawberry Puree

This one had a more subtle flavour than the original and it was also a little less sweet. It didn’t match my expectations, for some reason I expected the puree version to have a more intense flavour to it.

Green Apple

A piece of candy with a strong green apple flavour to it. It was also slightly sour, just like green apples usually are.

Green Apple Puree

Just like with the Strawberry Puree flavour this one had a less strong flavour than the original version. It was also a little less sour.

Grape

Upon opening the package there is a strong grape smell. The candy itself has a slightly more subtle flavour to it, but it is a clear grape flavour. There is a very slight, very subtle, sour flavour to this candy.

Grape Puree

There is a clear grape smell present when you open the package, just like with the regular version. Just like the other Puree versions the flavour seems less intense than in the original.

Momotaro Green Grape

The expected flavour is clearly present in these candies, but these are slightly sweeter than I’d expected them to be.

Ougon Peach

These were different than what I’m used to from peach flavoured candies, they had a slightly subtler flavour than I expected, but it did clearly have a peach flavour to it. There was a very slight sour taste to it as well.

Sour Lemon “Suppai-Chew”

The colour of this version of Hi-Chew seems almost like a neon yellow. What set this one apart from the other kinds was the hard candy pieces in the middle. They added an interesting texture and some sour lemon flavour as well. The lemon flavour was clearly present, as was the sour aspect of lemons, but it wasn’t too sour.

Hokkaido Yubari Melon

This candy had a clear melon flavour to it, it had a very slight sour taste to it as well. The colour of the outer layer was pretty similar to the colour of the inside of the melon.

Okinawa Mango

Even with the wrapper still on the smell of mango was clearly present. This one tasted as you’d expect; like mango. It wasn’t a very strong flavour, but it was clearly present.

Orange

As expected this candy had a very vibrant orange colour to it. When it comes to flavour it had a clear orange flavour to it as well.

White Soda

Unlike most of the other flavours, this one lacks a white centre and different colour outer layer. The flavour definitely reminded me of soda.

Cola

Just like the soda flavour this one doesn’t have a white inner layer. It seemed slightly chewier than the flavours with a white centre, which made it a bit harder to chew on. This version has a refreshing cola flavour to it.

Mini’s

These reminded me of Mentos, a very different texture from the normal Hi-Chew’s and a bit chewier. The intended flavours were clearly present. The pack contains cola, soda, orange and grape flavoured mini candies. All of the flavours were slightly sour. Even combined the flavours worked well together.

All of these flavours were interesting to try out. There were some unusual ones and some more common flavours as well. The chewiness of these candies doesn’t really differ per flavour, each gets a little softer as you chew them. All of them had a sweetness to them, but none of them were overwhelmingly sweet.

 

Have you tried any Hi-Chew candies before? Let us know what you thought!

ShareTweetShareShareShareShare
Previous Post

2020 Compilation: 7 New Music Videos You Need To Check Out

Next Post

heliotrope to celebrate 10th-anniversary with live broadcast ‘to the world’

Yuki

Yuki

Writer for AVO Magazine. I write movie, anime and candy (kit) reviews for AVO Magazine and every now and then something that doesn't fall into those categories. On top of that I have a passion for creative baking. Curious? https://www.muchmunchies.com/

Related Posts

Photo of the four-piece alternative metal band Esprit D'Air standing side by side against a background featuring a large clockwork mechanism with gears, cogs, and springs, in golden/metallic tones. All members are dressed in dark clothing and standing in what seems to be an old clock tower. The same location and imagery can be seen in the music video for "Shadow of Time", which is produced by Mind Art Visual.
Music Reviews

Music Review: Esprit D’Air – Aeons (Album)

by Peter Dennis
19 January 2026
0

It is often said that when you reach a pinnacle, the only way is down and that’s a problem Esprit...

Read moreDetails
'I'm hungry !!' album cover, where one of the band members of Moja is eating a cheeseburger.

Music Review: Moja – I’m hungry !! (Album)

27 December 2025
Cover art for 'Dreaming Japanese' with a monochrome photo of Marty Friedman with long curly hair. Part of his face was painted in a kabuki theatre style, using the colours white, red and black. One of the photos of the same session has been used for Friedman's eighth studio album 'Tokyo Jukebox' (2009). Cover art by Jim Villaflores

Book Review: Dreaming Japanese by Marty Friedman with Jon Wiederhorn

6 December 2025
over art for Hitsujibungaku’s new album 'Don’t Laugh It Off'. It shows a serene beach scene at sunset with two members of the alternative rock band from Japan.

Music Review: Hitsujibungaku – Don’t Laugh It Off (Album)

21 October 2025
The photo shows a five members of the visual kei band Matenrou Opera. They are standing together closely, all dressed in black outfits. The background is also dark and it appears that there is a presence of bokeh.

Music (Video) Review: 摩天楼オペラ (Matenrou Opera) – AGONY

2 September 2025
Next Post
© heliotrope

heliotrope to celebrate 10th-anniversary with live broadcast 'to the world'

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AVO Magazine is more than just an online magazine about Japanese music and culture. In addition to covering Japan-related events in Europe, AVO Magazine also supports and organises them. Under the banner AVO Magazine presents, several concerts and festivals have been held, including AVO J-Rock Festival (2013) and AVO J-Music Festival (2018), featuring performances by Japanese (indie) musicians. More information about AVO Magazine can be found here.

Have news related to Japan or Japanese music you'd like to share? Feel free to send us an email.

Recent articles

The photo features the four members of Broken By The Scream posing while standing near each other against a light background. They are wearing coordinating costumes in the colours blue with white and black elements, each having a unique hairstyle. © Broken By The Scream / Metal Blade Records

Broken By The Scream to return to Europe for ‘Screaming Rebellion’ summer tour

15 March 2026
This photo shows two musicians from the duo EMNW sitting next to each other, Emma Yuki and Menu. They are sitting on what seems to be a skate ramp. The person on the left is wearing a black basketball jersey and has two braids in her hair. The person on the right has a black baseball jersey and has her head full with small braids and curly hair.

EMNW to embark on first-ever UK tour with performances at The Great Escape

15 March 2026
A cropped version of a photo of Shuya Onuki as KAMIKAMIKAMI, but edited in a way that it shows an eerie and mysterious moment. The photo consists of a bright light source, most probably the sun, and the musician who seemed to have taken the photo in a window. The editing is done by Floor Toppets @/fl00r99 on Instagram, and shows blurring and filters, making it an abstract photo.

Qujaku’s Shuya Onuki takes solo project KAMIKAMIKAMI on the road for five shows in Western Europe

15 March 2026
The photo shows six musicians standing next to each other on a deck near a lake. These musicians are part of the music collective Acid Mothers Temple & The Melting Paraiso U.F.O. Most of the members are uniquely dressed in colourful clothing, most probably inspired by psychedelic and retro fashion.

Survive to Metaverse Tour: Acid Mothers Temple & The Melting Paraiso U.F.O. to be joined by Cotton Casino for European Tour

12 March 2026
Live Report: Verde/ x Takeru at The Underworld in London — The Light And The Dark

Live Report: Verde/ x Takeru at The Underworld in London — The Light And The Dark

11 March 2026
Facebook Twitter Instagram Youtube Soundcloud Discord
Online magazine since 2012 and based in the Netherlands. AVO Magazine is a Japan-related entertainment website with information about events in especially in Europe. There is a big focus on Japanese music. Other contents we publish are reports, reviews, informative articles, and interviews. AVO Forum, founded on May 16, 2003, served as the foundation for AVO Magazine.

Contact (Francisca Hagen): hello[@]avo-magazine.com

Please do not use text and photos made by AVO Magazine without permission. An email is easily created. Let's support each other!

Affiliates

JPU Records 1_General CDJapan

Featured on

  Lucydafirst - Crate Culture Podcast LOGO

AVO Magazine Approved

  • ANGURA
  • Arlequin Photography
  • Get Your Genki
  • Idol is SHiT
  • iPod of mine
  • J-POP streaming
  • Japan Jams
  • Japone Artists
  • The Sushi Times

Copyright © 2012-2026 AVO Magazine

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • AVO Magazine
    • AVO Magazine, who?
    • About us (日本語)
    • AVO Magazine presents
    • AVO Magazine Podcast
    • Join AVO Magazine’s Discord Server
    • Support AVO Magazine
  • Staff picks
  • Music News
    • Japanese Music News
      • Concerts and festival news
      • Musical Snack
    • Curtain-raiser
    • Weekly MV Roundup
      • About: 7 New Music Videos You Need To Check Out
  • Japan-related Events
  • Interviews
  • Reviews
  • Reports
  • Colophon
  • Contact
    • Submissions
    • Join the AVO Magazine team

Copyright © 2012-2026 AVO Magazine

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.