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Home Reviews Music Reviews

MV Review: SVGV – Who Am I

Francisca/Seraphinne by Francisca/Seraphinne
24 April 2017
in Music Reviews, Reviews
Reading Time: 1 min read
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Recently the Asian unit SVGV moved to Los Angeles to work on new materials. The latest release is the digital single Who Am I which perhaps refers to their recent move from Asia to North America.

The first notes of the song come from the piano and are reminiscent of Western pop songs. The ballad is very suitable for the voice of Ramy, fragile and soft, and thus very matching with the lyrics she sings. The lyrics have been added to the music video, not very complicated, but powerful in combination with the music. They will be familiar to anyone who is insecure about themselves and where they are in life. The images of Los Angeles confirm the feeling of pondering, a peace is created, while certain parts of the lyrics are emphasized in the picture.

Extra addition, in order not to make the music video appear too common, the dancer Maki Saruwatari wants to bring the song in motion. Who Am I is a delicate song that sometimes gets a techno beat over it. SVGV has recently gone to the electro side and with the move to Los Angeles also seems to be westernized in terms of output. Whether that will be, remains to be seen. The unit is planning another European tour and has a new album on the way.

Rating: 65/100

Tags: 2017music video
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Francisca/Seraphinne

Francisca/Seraphinne

Never satisfied, always exploring. Started with AVO in 2003. Now active as a writer, reporter, reviewer, promoter, photographer, interviewer and presenter. Can be found regularly at conventions and concerts in the Netherlands and sometimes elsewhere in Europe or even in Japan. Big passion for Japan and music, can be made happy with coffee. (click on Soundcloud logo)

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AVO Magazine is more than just an online magazine about Japanese music and culture. In addition to covering Japan-related events in Europe, AVO Magazine also supports and organises them. Under the banner AVO Magazine presents, several concerts and festivals have been held, including AVO J-Rock Festival (2013) and AVO J-Music Festival (2018), featuring performances by Japanese (indie) musicians. More information about AVO Magazine can be found here.

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Online magazine since 2012 and based in the Netherlands. AVO Magazine is a Japan-related entertainment website with information about events in especially in Europe. There is a big focus on Japanese music. Other contents we publish are reports, reviews, informative articles, and interviews. AVO Forum, founded on May 16, 2003, served as the foundation for AVO Magazine.

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