Sanrio fans take note! Dutch streetwear brand Kaomoji just announced their first collaboration in 2023, a collaboration with Sanrio, where they will release an exclusive Hello Kitty and Friends collection. The well-known and much-beloved characters such as Hello Kitty and Cinnamoroll have been given a new look for the upcoming release.
Inspired by manga, all characters are now available with kawaii eyes and various halftone accents. This collaboration will include Hello Kitty, My Melody, Kuromi, Cinnamoroll and Pompompurin. Every character will have their own design, but there is also a special Hello Kitty and Friends version with the signature Kaomoji design, which features everyone. This exclusive collection is simple to match with your own clothing because of the simple, yet unique designs.
Sanrio is a global lifestyle brand that is best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, Kerokerokeroppi and the British icons Mr. Men Little Miss.
Founded in 2015, the Dutch streetwear brand Kaomoji gets their inspiration from Japanese pop culture. What once started out as a hobby project for friends, has now turned into one of the biggest anime streetwear fashion brands in Europe. They have gained a fanbase worldwide by making their own designs, but also by having interesting collaborations with well-known brands such as Hatsune Miku, Kizuna Ai and Doki Doki Literature Club, among others.
The Sanrio collection will go live on the 4th of April. The collection can be found on the website of Kaomoji and you will also find them at various European conventions, keep an eye on their Instagram account for any updates related to that.
