The UK based live event promotor and event organiser Orionlive, known for the successful first edition of metal festival Metal Matsuri in 2019 and various tours with Japanese musicians through the United Kingdom, made the next step in their promise to connect the European market with the best of Japan’s diverse and vibrant music scenes by launching a brand new record label, named SETSUZOKU RECORDS.
SETSUZOKU RECORDS (Setsuzoku meaning ‘connection’ in Japanese) will license and distribute music and merchandise in Europe from Japanese artists representing multiple genres. “So many great artists, from hard rock and heavy metal to J-rock and Idol, deserve the opportunity to reach a larger audience and see their careers ascend,” said Christopher Morris, co-founder of SETSUZOKU and codirector of ORIONlive. “After the success ORIONlive has achieved connecting Japanese artists with foreign fans via live events, a record label was the next logical step in assisting artists in reaching their goals.”
SETSUZOKU RECORDS will release exclusive European editions of full albums, EPs, and singles with a focus on the revival of the physical product. “Digital releases are also important and SETSUZOKU will be entering that world as well,” continued Christopher. “But consumer tastes are leaning towards a revival of physical music product and we hope to continue that trend.”
The new label’s first release will be in January 2021 with a full schedule of releases already taking shape for the new year. Releases will be distributed across Europe for physical retailers, available via most online sellers, and available directly through the SETSUZOKU RECORDS retail website.
Source: SETSUZOKU RECORDS (Press release)
